The next time you’re in your favorite store or shopping center, pay close attention to the general shape of the signs you see. The money here says most of the signs you’ll encounter are squares or rectangles. And that’s okay – there’s nothing at all wrong with basic square shapes. In many ways, square shapes […]
Signage 101
The Basics of USDOT Numbers: Signage 101
If your company is involved in interstate commerce and you utilize company vehicles in the movement of goods, you may need to obtain a USDOT number for those vehicles. Depending upon the state you’re located in, you may also be required to possess a USDOT number for intrastate commerce. Granted by the Federal Motor Carrier […]
Digital Printing’s Rise to the Top – Signage 101
“What is digital printing?” is a question we often get asked here. “And isn’t everything digitally printed these days? After all, it’s 2020 (nearly 2021), not 1920 – what isn’t digital?” So let’s first address the second question: Has digital technology completely overtaken printing? Well, actually no – analog still rules the printing roost, so […]
Designing a Step and Repeat Banner: Signage 101
Signage 101: How to Design a Step and Repeat Banner When you think of celebrities walking down the red carpet at events like the Academy Awards or the Grammys, you’re probably envisioning them posing in front of a backdrop with a repeating pattern of logos. Better known as a step and repeat banner, this popular […]
PVC and Foam Board: Signage 101
It’s all too easy to be confused by some of the names and terms that are tossed about in the signage industry when it comes to rigid substrates. Two of the more common rigid substrates utilized in signage are foam boards and PVC board. And because they are indeed so common – with so many […]
Selecting a Finish: Glossy vs. Matte
When you’re looking to print photos, you’ll often have a choice to make when it comes to finish: glossy or matte. The same holds true for a variety of printed marketing products – from business cards and labels to table tents, hang tags, and rack cards, you’ll often be able to select either a glossy […]
Acquiring Images for Your Signs: Signage 101
Your store is making plans for its annual Halloween sale and you think using a picture of Pennywise the evil clown from the It movie would be perfect, right? Or maybe your daughter is a big fan of Marvel’s Avengers and she wants a Black Widow face mask or gaiter – why not just digitize […]
Aqueous Coatings: Signage 101
In an earlier Signage 101 post, we discussed how adding a UV coating can not only boost the durability of your printed piece but also give it some great visual “pop.” But there’s another coating option to consider: aqueous coating. As its name suggests, an aqueous coating is water-based. And just as with its UV […]
