Think all signs are the same? Think again. In many cases, the effectiveness of a sign is determined by its use. Is it going outside on your storefront or hanging in window? Is it leading your customers to an event or simply helping them navigate to your store? When starting the design process, think […]
Small Business Success Stories: The Toaster Oven
Recently I had the pleasure of speaking to Mitch Monson, co-founder of The Toaster Oven, a small chain of sandwich shops in San Francisco and Berkeley, California, for our small business success stories series. He gave me some insights about how the company got started, what they do and how they have become one of our […]