Business Yard Signs

Yard signs are a great way to advertise your business and keep your customers informed about any new products or offers. They're also a great way to show off your logo and brand. If you’re looking for ideas on how to design a yard sign for your business, read on!

Keep Your Customers Engaged With Business Yard Signs

Attracting the attention of your target audience can be quite a challenge. To be able to reach your customers, you need an effective marketing strategy to arouse the curiosity of potential customers. At Signs.com, we can help you advertise your products, services, and events to make your business stand out from the competition.

Types of Business Yard Signs We Offer

• Open House Yard Signs
• Directional Yard Signs
• Store Hours Yard Signs
• Grand Opening Yard Sign
• Sale Yard Signs
• Construction Yard Signs

Benefits of Business Yard Signs

Putting up yard signs not only keeps your customer base engaged, but it also comes with many benefits. Here are some of them:

Durable Under Any Weather Condition

Our business yard signs are perfect for both indoor and outdoor use. These are printed in full, vibrant color with moisture and weather-resistant UV ink on 4 mm. corrugated plastic. When given proper care, our signs can last for over two years.

Easy Installation

Setting up our business yards is simple. Just place them on the ground by using wire stakes or metal frames to fully display your ads.

Visible from Any Angle

We provide single-sided and double-sided printing options, depending on depending on where our customers intend to display their sign. If your goal is to get noticed by motorists and pedestrians from both sides of the road, double-sided printing is your best option.

Affordable

Unlike other traditional methods of advertising, yard signs are very cost-effective. Its materials are durable but inexpensive. A single billboard can cost you a thousand dollars per month, but business yard signs do not require complex digital work or costly materials.

Great for Local Advertising

With business yard signs, it’s easy to reach your local audience. These can be installed in local neighborhoods, retail establishments, and other public spaces. You can also easily direct customers to the exact location since yard signs are mostly used in local neighborhoods.

Simple Yet Effective

Yard signs do not require that much time and effort in terms of content. All you need to make an effective sign are a short headline, an attention-grabbing color palette, your contact information, and your business name or logo.

How to Use Business Yard Sign Templates

Not sure how to design your business yard sign? Signs.com has got you covered. We offer free design templates that you can use even you don’t have any previous design experience. To get started, simply choose a pre-made template and fill in the necessary information. You can also preview your work before you check out your order.

Should you need assistance, our team offers free design services.

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Frequently Asked Questions

How many yard signs does my business need?
The number of yard signs you need depends on how wide you want your reach to be. You can start with just one yard sign or add more if you want your signs all over the neighborhood.

What are business yard signs?
These are signs that are displayed on lawns and mostly used outdoors. These signs are used to promote fire sales, grand openings, or even display hours of operation.

What is a business yard sign made of?
A business yard sign is made of 4 mm. corrugated plastic, printed with UV-resistant ink, and placed using wire stakes or metal frames.

Are business yard signs weatherproof?
Yes, our yard signs are weatherproof. All our business yard signs are printed with UV ink, which makes them fade-resistant. Under rainy conditions, our signs won’t streak or smear. However, in case of extreme weather, we recommend removing and storing the yard signs indoors to preserve them.

What are the most common business yard sign sizes?
Yard signs can come in different sizes depending on their use. People can create yard signs that are as small or as big as they please to display and promote their business. However, many would go for these standard sizes to follow laws and regulations for yard signs:

• 18" x 24" – The standard size most people use. This size allows for decent visibility on sidewalks and makes the signs easy to set up and install.
• 12" x 18" – This smaller yard sign size is often used for directions and wayfinding. Putting up multiple smaller yard signs without violating signage regulations is also easier.
• 24" x 36" – This is a go-to size for more prominent advertising. The large signage size makes them more visible at longer distances, while there is ample space to include all the information you want.

What specific local regulations should I be aware of when placing yard signs?
If you plan to set up yard signs for your business, you must be mindful of some sign regulations. While the laws vary from state to state, there are usual guidelines you must follow regarding the location, size, and materials for your yard signs.

• Location – You can only set up your yard signs in approved areas by the local government. You must also secure the necessary permits and approvals before you set these up. Furthermore, installed signs can only be up for a certain period before they are required to be taken down.
• Sizes – Most cities only allow signs of a certain height and width to be installed in certain areas. You can check with your local council about the size restrictions, though most usually follow the standard sign sizes, depending on what type of yard sign you want set up.
• Materials – Most areas require the yard signs to be durable and have appropriate content written on them. These rules are to prevent accidents involving yard signs and prohibit offensive terms and false advertising. Some yard signs also require installing safety lights to be visible in the dark.

How can I secure yard signs to prevent them from being blown away in windy conditions?
There are many strategies to ensure that the wind won't blow away your yard signs. Using stronger stakes or proper yard sign frames is one of them. Most sign makers provide the proper stakes, frames, and holders to help secure your sign to the ground. Add weights or extra supports that will pin your sign down without digging your sign deeper into the ground.

You can also modify your yard signs by putting wind slits or using mesh material so that the strong winds will pass through your sign material and won't blow them away. Finally, install your signs in areas that are naturally protected from strong winds.

What are some examples of how yard signs have affected public perception in past campaigns?
Most studies about yard signs affecting public perception involve political signage and its effects on garnering votes during election season. While business yard signs are vastly different, they still accomplish the same objective of widening public awareness and promoting brands (whether these are products or politicians).

Yard signs are the go-to promotional products because of their versatility and creativity. Creative and witty signs capture attention, and many businesses try to utilize them in more unique ways.

How should the timing of yard sign placement vary for different types of promotions (e.g., grand openings, seasonal sales)?
Its customary for brands to put up their signs ahead of time so they are visible long before the promotions and campaigns begin. In marketing, promotional teams look at specific periods on the calendar when starting their seasonal sales, grand openings, or open houses.

The "teaser event" usually takes place about two weeks or more, with signs being put up to introduce the promotion with minimal information. You can start putting up signs and posters for the sale with all the information and deals you want to show seven days before your event or the start of your sale. The last three days are the "countdown days," where promotions and signs are ramped up. Once "D-day" hits, you start the sale with a “kickoff” and let the signs do the talking for your campaign.

Are there specific demographic factors that influence the effectiveness of yard signs in different areas?
Specific demographic factors can influence the effectiveness of yard signs in different areas. Understanding the various age groups, cultures, and public interests allows you to tailor your sign designs and placements for future campaigns. Age-wise, younger demographics prefer creative signage that conveys information using wit, fun, and memes. In comparison, older demographics prefer straight-to-the-point marketing and accurate information to establish trust.

Different cultures would view marketing promotions differently, with inclusive language being an effective strategy to reach different people. You should also note that interests change quickly, and you may find that some promotions won't work the same way. That's why innovation and new ideas are important, especially when designing and putting up proper marketing signs.

How have QR codes, augmented reality, or other technologies been used effectively on yard signs?
Most signs incorporate digital signatures like QR, NFC, and AR to give their target audiences more information about their promotions and sales. These QR and AR codes also grant potential customers the brand's contact information, such as email, websites, and social media links where they can communicate with customer representatives for a potential sale.

In many cases, promotional yard signs also offer exclusive, timed deals for the first people who scan and use the QR and AR codes.

How far back from the road should signs be placed to ensure they are noticed but not too far to be unreadable?
The optimal placement of yard signs to ensure they are noticed but still readable usually depends on the traffic speed and the sign's size. These factors are generally controlled so you can measure which signs are optimal for different roads.

• For residential roads, you can display your sign at least 5" - 10" from the road while also following the local zoning laws and state sign regulations.
• For moderately busy roads and highways, you'd want to place larger signs farther from the road and above street level to be visible while abiding road safety rules and giving people the right of way.
• For service roads, you’d want to place your signs at a similar distance to residential roads, though they should also be installed appropriately so that cars won't run them over. Try putting warning barricades and signage lights so people can still see them in the dark.

How can images or graphics enhance the effectiveness of the sign, and what types are most effective?
Images and graphics can increase the effectiveness of yard signs by adding appeal, creativity, and eye-catching details that will pique people's curiosity. Most younger demographics love to see creative signs that mix wit, fun, and memes into their promotions. These won't just attract their attention but will also help them recall the campaign and be more likely to share the information with others.

Branding logos are important graphics to put in signs and the images you want to represent your promotion. You should also use big, bold letters when writing the sale or open house so people can understand what you are communicating at a glance.

What is the typical lead time for ordering custom business yard signs?
If you want to promote a campaign using yard signs, the first thing you should consider is the design; the second is your lead time. Most businesses prepare their signages weeks before the promotions start, with the design, information, and provider already ironed out. You must also anticipate a few factors that could affect your sign orders:

1. Order volume – Large orders often require more production time. If you are ordering signs in bulk, expect a longer turnaround time with your signs.
2. Design – This is often the most tedious process since you must constantly communicate with your provider to complete the design and proofing process, which could take days if the artwork is too complex.
3. Shipping schedule – In most cases, printing time and shipping time are different, and you have to estimate how long it will take for the signs to reach you.
4. Seasonal demand – There are many occasions when demand for any sign rises. Election season, holidays, and periodic sales often require the most signs, and you have to plan ahead so you don't compete with other businesses with booking production teams with your signs.

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