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What Are Fleet Graphics?
In simple terms, fleet graphics are vinyl adhesive decals applied to the exterior of a variety of vehicles in order to both enhance branding and leverage vehicles' high visibility as an advertising or marketing channel. Fleet graphics can come in three different forms as described below.
Fleet Lettering
The most basic fleet graphics are vinyl lettering for vehicles. This option consists of your message being cut from solid colored vinyl. Messaging is primarily text but simple vector graphics will also work. Lettering can be done in more than 30 colors but can not contain printed photos or gradients. Fleet lettering is pre-masked and applied all at once. Typical uses include company name, contact information, and simple logos. Fleet Lettering
Spot Graphics
Spot graphics can include both images and text. Your design is printed onto, not cut from, adhesive vinyl that is then applied to your vehicle’s surface. Because it is printed it doesn’t have the same limitations as fleet lettering and can be any color, gradient, and more. More complex graphics and logos for branding purposes short of a full graphics are the most common use of spot graphics. Complex logos as spot graphics can be combined with vinyl lettering to get the perfect look. Spot Graphics
Why Signs.com?
Professional Graphics + Effective Advertising
With custom fleet graphics not only do you get professionally branded vehicles but an effective marketing channel. Study after study has shown vehicle advertising to have an incredibly low cost for its wide reach while also having a measurable impact on brand recall and awareness.
Fleet Graphic Lettering
Pre-spaced and pre-masked for easy installation, custom lettering for fleet vehicles is perfect for branding your vehicles with everything from registration numbers to your company name and contact information. Install the letters all at once in a matter of minutes or have them professionally installed.
Fleet lettering offers unlimited fonts and 39 colors. Lettering is cut from solid colored vinyl and can also include simple one to three color graphics. Uploaded files must be vector based and designs can not include gradients, shadows, or other printed elements.
Additional Specs
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Thickness
2 mil (.002" or 50 microns; about the thickness of half a sheet of copy paper)
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UV Resistance
UV protectants in the material for 5-10 years of outdoor vibrancy
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Estimated Lifespan
8 years depending on climate and use
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Temperature Range
-40F to 225F
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Installation Method
Transfer Tape; all-at-once installation
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Print Method
Cut, not printed, from vinyl sheet
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Uses
Outdoor. Used on windows and painted surfaces on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial vehicles, food trucks, RVs, and trailers.
Care
Fleet lettering can be washed on a regular basis with a damp non-abrasive rag so as to not damage the lettering nor the vehicle in any way. When cleaning, do not use strong cleaners or scrub vigorously as both of these actions may damage and/or peel away the lettering from the surface where applied. While hand washing is the recommended cleaning method, low pressure power washers and most car washes are both safe ways to clean your fleet lettering when done with care.
Fleet Spot Graphics
Big or small our custom fleet graphics are the perfect way to brand all of your company’s vehicles. Printed spot graphics have no limitations on colors, gradients or other printed elements. All printed elements will be on one continuous piece of material (graphics that have both dimensions over 52” will need to be paneled) in contrast to vinyl lettering which consists of individual letters. By default the background color will be white but can be printed in any color that matches your brand. Spot graphics can also be cut to shape to complete your customization. Spot graphics have a protective laminate that make them water and weatherproof for graphics that will last for years to come.
Spot graphics are the perfect solution for complex logos, large one off graphics on the sides of painted vehicles and much more. If you’re looking for large vehicle graphics without doing a partial or full wrap, spot graphics are exactly what you are looking for.
Additional Specs
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Material
Durable cast vinyl adhesive
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Thickness
2 mil (.002” or about the thickness of half a sheet of copy paper)
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Estimated Lifespan
5+ years with proper installation and care
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Laminate
Yes. Thin protective laminate provides water and weatherproof graphic that will last for years to come.
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Installation Method
Professional
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Print Method
Four color process, eco-friendly, weather, fade and abrasion resistant ink
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Uses
Outdoor. Used on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial and franchise vehicles, food trucks, public transit, trailers, and more.
Install
For large fleet graphics we recommend professional installation services. These graphics can be extremely challenging to install given the size and application surfaces.
Care
Our custom fleet graphics are intended for semi-permanent or permanent use. They are designed to withstand continual outdoor use in even the harshest conditions for the long run. In order to achieve this longevity and the vibrancy of your graphics we recommend regular cleaning of your graphics. Low pressure power hoses, most car washes and manual cleanings are all safe ways to clean your graphics when done with care.
Full care details can be found in the FAQ.
Additional Specs
-
Material
Durable vinyl adhesive
-
Thickness
2 mil (.002” or about the thickness of half a sheet of copy paper)
-
Estimated Lifespan
5+ years with proper installation and care
-
Laminate
Yes. Thin protective laminate provides water and weatherproof graphic that will last for years to come.
-
Installation Method
Professional
-
Print Method
Four color process, eco-friendly, weather, fade and abrasion resistant ink
-
Uses
Outdoor. Used on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial and franchise vehicles, food trucks, public transit, trailers, and more.
Questions and Answers
Fleet lettering can either be installed by yourself or via our professional installation services, regardless of your location in the contiguous United States! If you're planning on installing it yourself please read through all of the instructions below before beginning the process. We do recommend installing larger fleet lettering with more than one person for the easiest installation. ? Clean the surface of the vehicle where the lettering will be installed with a non-abrasive rag and very mild cleaner or slightly soapy water. ? Allow the vehicle's surface to completely air dry before beginning installation. ? If necessary, measure and mark the area in a non-permanent fashion where the lettering will be installed. Ensure it is level and will be correctly placed after installation. ? Without removing the back liner of the lettering or the transfer tape (on top of the lettering) use masking or painter's tape (or other suitable tape safe for a vehicle's paint surface) to affix the top your lettering to your previously marked location. This horizontal "hinge" is made with the tape of choice halfway on the top of your lettering and halfway on the vehicle's surface. ? Hliding your lettering away from the intended surface, carefully start to peel away the back liner of the lettering that is affixed to the vehicle. Do not let the lettering or transfer paper (both of which now have the adhesive side exposed) touch the the surface of the vehicle. It is recommended that you peel away a small horizontal strip before removing the entire back liner though removing it all at once is a perfectly fine, albeit more difficult, way of applying your lettering. ? While still hliding your lettering and transfer tape away from the surface of the vehicle, use a flat surface (like a credit card or the optional squeegee) to evenly and firmly press the adhesive backing of the letters and transfer paper to the surface. Move from top to bottom across the lettering. ? If you're peeling away the back liner little by little continue to peel away the backing while evenly and firmly press the lettering (with the transfer paper on top of it) onto the surface. ? Once your fleet lettering is fully adhered to the vehicle, carefully remove the masking tape and transfer tape. ? Your fleet lettering is now installed on the surface where you want it. ? Remove any bubbles that remain. Remove any non-permanent markings that may remain.
While designing your fleet lettering on our online design tool you'll have the option to include a squeegee for a very small price. We highly recommend including this if you do not already have a squeegee.
The material used for our custom fleet graphics is made from a durable cast vinyl with an adhesive backing.
Spot graphics are printed onto our vinyl material rather than cut from a solid colored vinyl like fleet lettering. This means that spot graphics can include any and all text and graphic effects that fleet lettering cannot.