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What Are Fleet Graphics?

In simple terms, fleet graphics are vinyl adhesive decals applied to the exterior of a variety of vehicles in order to both enhance branding and leverage vehicles' high visibility as an advertising or marketing channel. Fleet graphics can come in three different forms as described below.

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Fleet Lettering

The most basic fleet graphics are vinyl lettering for vehicles. This option consists of your message being cut from solid colored vinyl. Messaging is primarily text but simple vector graphics will also work. Lettering can be done in more than 30 colors but can not contain printed photos or gradients. Fleet lettering is pre-masked and applied all at once. Typical uses include company name, contact information, and simple logos. Fleet Lettering

Fleet Graphics Art Board 13

Spot Graphics

Spot graphics can include both images and text. Your design is printed onto, not cut from, adhesive vinyl that is then applied to your vehicle’s surface. Because it is printed it doesn’t have the same limitations as fleet lettering and can be any color, gradient, and more. More complex graphics and logos for branding purposes short of a full graphics are the most common use of spot graphics. Complex logos as spot graphics can be combined with vinyl lettering to get the perfect look. Spot Graphics


Why Signs.com?

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Lettering or Graphics
No matter the type or combination of graphics your fleet needs we’ve got you covered!
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Nationwide Shipping
Design, print and get your graphics shipped right to your door whether one location or many.
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Effective Advertising
Leverage the effective marketing channel that is vehicle advertising by increasing awareness and growing your brand.
Design Help Icon
Professional Design Services
Stringent brand guidelines and color needs? No problem. Take advantage of our professional design services.

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Professional Graphics + Effective Advertising

With custom fleet graphics not only do you get professionally branded vehicles but an effective marketing channel. Study after study has shown vehicle advertising to have an incredibly low cost for its wide reach while also having a measurable impact on brand recall and awareness.


Fleet Graphic Lettering

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Pre-spaced and pre-masked for easy installation, custom lettering for fleet vehicles is perfect for branding your vehicles with everything from registration numbers to your company name and contact information. Install the letters all at once in a matter of minutes or have them professionally installed.

Fleet lettering offers unlimited fonts and 39 colors. Lettering is cut from solid colored vinyl and can also include simple one to three color graphics. Uploaded files must be vector based and designs can not include gradients, shadows, or other printed elements.


Additional Specs

  • Thickness

    2 mil (.002" or 50 microns; about the thickness of half a sheet of copy paper)

  • UV Resistance

    UV protectants in the material for 5-10 years of outdoor vibrancy

  • Estimated Lifespan

    8 years depending on climate and use

  • Temperature Range

    -40F to 225F

  • Installation Method

    Transfer Tape; all-at-once installation

  • Print Method

    Cut, not printed, from vinyl sheet

  • Uses

    Outdoor. Used on windows and painted surfaces on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial vehicles, food trucks, RVs, and trailers.



Towel

Care

Fleet lettering can be washed on a regular basis with a damp non-abrasive rag so as to not damage the lettering nor the vehicle in any way. When cleaning, do not use strong cleaners or scrub vigorously as both of these actions may damage and/or peel away the lettering from the surface where applied. While hand washing is the recommended cleaning method, low pressure power washers and most car washes are both safe ways to clean your fleet lettering when done with care.


Fleet Spot Graphics

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Big or small our custom fleet graphics are the perfect way to brand all of your company’s vehicles. Printed spot graphics have no limitations on colors, gradients or other printed elements. All printed elements will be on one continuous piece of material (graphics that have both dimensions over 52” will need to be paneled) in contrast to vinyl lettering which consists of individual letters. By default the background color will be white but can be printed in any color that matches your brand. Spot graphics can also be cut to shape to complete your customization. Spot graphics have a protective laminate that make them water and weatherproof for graphics that will last for years to come.

Spot graphics are the perfect solution for complex logos, large one off graphics on the sides of painted vehicles and much more. If you’re looking for large vehicle graphics without doing a partial or full wrap, spot graphics are exactly what you are looking for.


Additional Specs

  • Material

    Durable cast vinyl adhesive

  • Thickness

    2 mil (.002” or about the thickness of half a sheet of copy paper)

  • Estimated Lifespan

    5+ years with proper installation and care

  • Laminate

    Yes. Thin protective laminate provides water and weatherproof graphic that will last for years to come.

  • Installation Method

    Professional

  • Print Method

    Four color process, eco-friendly, weather, fade and abrasion resistant ink

  • Uses

    Outdoor. Used on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial and franchise vehicles, food trucks, public transit, trailers, and more.

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Install

For large fleet graphics we recommend professional installation services. These graphics can be extremely challenging to install given the size and application surfaces.

Care

Our custom fleet graphics are intended for semi-permanent or permanent use. They are designed to withstand continual outdoor use in even the harshest conditions for the long run. In order to achieve this longevity and the vibrancy of your graphics we recommend regular cleaning of your graphics. Low pressure power hoses, most car washes and manual cleanings are all safe ways to clean your graphics when done with care.

Full care details can be found in the FAQ.


Additional Specs

  • Material

    Durable vinyl adhesive

  • Thickness

    2 mil (.002” or about the thickness of half a sheet of copy paper)

  • Estimated Lifespan

    5+ years with proper installation and care

  • Laminate

    Yes. Thin protective laminate provides water and weatherproof graphic that will last for years to come.

  • Installation Method

    Professional

  • Print Method

    Four color process, eco-friendly, weather, fade and abrasion resistant ink

  • Uses

    Outdoor. Used on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial and franchise vehicles, food trucks, public transit, trailers, and more.


Reviews for Fleet Graphics and Wraps
4.4
Out of 5.0
  • 5 Star
    (24)
  • 4 Star
    (4)
  • 3 Star
    (3)
  • 2 Star
    (0)
  • 1 Star
    (3)
Overall Rating
82%
of customers that buy this product give it a 4 or 5-Star rating.
High end pricing with entry level quality
Verified buyer
August 1, 2018 by Dwain ( TX )
“regarding vehicle decal : After talking with sales rep that assured me logo was fine and no issues with image. End user ranked decal a 7 out of 10 based on image quality. This was second go around with same issue on same product. Signs.com did awesome on vehicle window perf, no so much on decals. these decals were 10 inches long X 5 inches tall and cost $30 each.”
signs.com tried to help this customer via the Shopper Approved Customer Resolution Center, but the customer did not respond to the assistance provided.
Poor communication and lack of ability to fix problems
Verified buyer
August 2, 2020 by Neil ( AR )
“I had talked to someone via the chat bubble on the website and was under the impression that I was ordering cutout vinal lettering. When I received my vinal it was on a big sheet with a big while background that doesn't match my vehicle. It looks tacky and I'm extremely disappointed. I was also told I would receive a call from a supervisor to find a solution and never received a call.”
signs.com tried to help this customer via the Shopper Approved Customer Resolution Center, but the customer did not respond to the assistance provided.
Quality great. Price not so good.
Verified buyer
June 4, 2020 by SS ( GA )
“The product is great. The vinyl, print and lamination. However, the price is a bit salty.”
signs.com tried to help this customer via the Shopper Approved Customer Resolution Center, but the customer did not respond to the assistance provided.
Confusing
Verified buyer
May 9, 2018 by Gregory ( NC )
“Graphics were good but the sign is not what I wanted, waste of money”

Questions and Answers

Viewing 51 - 54 of 54 questions
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Q:
How long will my fleet graphic last for?
Asked 2 years ago by Signs
A:

With proper installation they will last for at least 5 years of continual use. In many cases, they will last much longer than this.

Q:
Will fewer colors in my design mean lower pricing?
Asked 2 years ago by Signs
A:
We print everything in full color so no matter how many colors your design has it will not impact the pricing.
Q:
Do you offer other types of car or vehicle decals?
Asked 2 years ago by Signs
A:
Yes. We offer a wide range of custom vehicle decals for whatever your need might be.
Q:
Can I install the graphics myself?
Asked 2 years ago by Signs
A:

Technically you can install spot graphics on your own. Though, given the very strong adhesive used by these graphics and the complex applications, we recommend professional installation even for smaller graphics.