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What Are Fleet Graphics?

In simple terms, fleet graphics are vinyl adhesive decals applied to the exterior of a variety of vehicles in order to both enhance branding and leverage vehicles' high visibility as an advertising or marketing channel. Fleet graphics can come in three different forms as described below.

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Fleet Lettering

The most basic fleet graphics are vinyl lettering for vehicles. This option consists of your message being cut from solid colored vinyl. Messaging is primarily text but simple vector graphics will also work. Lettering can be done in more than 30 colors but can not contain printed photos or gradients. Fleet lettering is pre-masked and applied all at once. Typical uses include company name, contact information, and simple logos. Fleet Lettering

Fleet Graphics Art Board 13

Spot Graphics

Spot graphics can include both images and text. Your design is printed onto, not cut from, adhesive vinyl that is then applied to your vehicle’s surface. Because it is printed it doesn’t have the same limitations as fleet lettering and can be any color, gradient, and more. More complex graphics and logos for branding purposes short of a full graphics are the most common use of spot graphics. Complex logos as spot graphics can be combined with vinyl lettering to get the perfect look. Spot Graphics


Why Signs.com?

Why Signs Artboard 29
Lettering or Graphics
No matter the type or combination of graphics your fleet needs we’ve got you covered!
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Nationwide Shipping
Design, print and get your graphics shipped right to your door whether one location or many.
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Effective Advertising
Leverage the effective marketing channel that is vehicle advertising by increasing awareness and growing your brand.
Design Help Icon
Professional Design Services
Stringent brand guidelines and color needs? No problem. Take advantage of our professional design services.

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Professional Graphics + Effective Advertising

With custom fleet graphics not only do you get professionally branded vehicles but an effective marketing channel. Study after study has shown vehicle advertising to have an incredibly low cost for its wide reach while also having a measurable impact on brand recall and awareness.


Fleet Graphic Lettering

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Pre-spaced and pre-masked for easy installation, custom lettering for fleet vehicles is perfect for branding your vehicles with everything from registration numbers to your company name and contact information. Install the letters all at once in a matter of minutes or have them professionally installed.

Fleet lettering offers unlimited fonts and 39 colors. Lettering is cut from solid colored vinyl and can also include simple one to three color graphics. Uploaded files must be vector based and designs can not include gradients, shadows, or other printed elements.


Additional Specs

  • Thickness

    2 mil (.002" or 50 microns; about the thickness of half a sheet of copy paper)

  • UV Resistance

    UV protectants in the material for 5-10 years of outdoor vibrancy

  • Estimated Lifespan

    8 years depending on climate and use

  • Temperature Range

    -40F to 225F

  • Installation Method

    Transfer Tape; all-at-once installation

  • Print Method

    Cut, not printed, from vinyl sheet

  • Uses

    Outdoor. Used on windows and painted surfaces on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial vehicles, food trucks, RVs, and trailers.



Towel

Care

Fleet lettering can be washed on a regular basis with a damp non-abrasive rag so as to not damage the lettering nor the vehicle in any way. When cleaning, do not use strong cleaners or scrub vigorously as both of these actions may damage and/or peel away the lettering from the surface where applied. While hand washing is the recommended cleaning method, low pressure power washers and most car washes are both safe ways to clean your fleet lettering when done with care.


Fleet Spot Graphics

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Big or small our custom fleet graphics are the perfect way to brand all of your company’s vehicles. Printed spot graphics have no limitations on colors, gradients or other printed elements. All printed elements will be on one continuous piece of material (graphics that have both dimensions over 52” will need to be paneled) in contrast to vinyl lettering which consists of individual letters. By default the background color will be white but can be printed in any color that matches your brand. Spot graphics can also be cut to shape to complete your customization. Spot graphics have a protective laminate that make them water and weatherproof for graphics that will last for years to come.

Spot graphics are the perfect solution for complex logos, large one off graphics on the sides of painted vehicles and much more. If you’re looking for large vehicle graphics without doing a partial or full wrap, spot graphics are exactly what you are looking for.


Additional Specs

  • Material

    Durable cast vinyl adhesive

  • Thickness

    2 mil (.002” or about the thickness of half a sheet of copy paper)

  • Estimated Lifespan

    5+ years with proper installation and care

  • Laminate

    Yes. Thin protective laminate provides water and weatherproof graphic that will last for years to come.

  • Installation Method

    Professional

  • Print Method

    Four color process, eco-friendly, weather, fade and abrasion resistant ink

  • Uses

    Outdoor. Used on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial and franchise vehicles, food trucks, public transit, trailers, and more.

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Install

For large fleet graphics we recommend professional installation services. These graphics can be extremely challenging to install given the size and application surfaces.

Care

Our custom fleet graphics are intended for semi-permanent or permanent use. They are designed to withstand continual outdoor use in even the harshest conditions for the long run. In order to achieve this longevity and the vibrancy of your graphics we recommend regular cleaning of your graphics. Low pressure power hoses, most car washes and manual cleanings are all safe ways to clean your graphics when done with care.

Full care details can be found in the FAQ.


Additional Specs

  • Material

    Durable vinyl adhesive

  • Thickness

    2 mil (.002” or about the thickness of half a sheet of copy paper)

  • Estimated Lifespan

    5+ years with proper installation and care

  • Laminate

    Yes. Thin protective laminate provides water and weatherproof graphic that will last for years to come.

  • Installation Method

    Professional

  • Print Method

    Four color process, eco-friendly, weather, fade and abrasion resistant ink

  • Uses

    Outdoor. Used on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial and franchise vehicles, food trucks, public transit, trailers, and more.


Reviews for Fleet Graphics and Wraps
4.4
Out of 5.0
  • 5 Star
    (24)
  • 4 Star
    (4)
  • 3 Star
    (3)
  • 2 Star
    (0)
  • 1 Star
    (3)
Overall Rating
82%
of customers that buy this product give it a 4 or 5-Star rating.
High end pricing with entry level quality
Verified buyer
August 1, 2018 by Dwain ( TX )
“regarding vehicle decal : After talking with sales rep that assured me logo was fine and no issues with image. End user ranked decal a 7 out of 10 based on image quality. This was second go around with same issue on same product. Signs.com did awesome on vehicle window perf, no so much on decals. these decals were 10 inches long X 5 inches tall and cost $30 each.”
signs.com tried to help this customer via the Shopper Approved Customer Resolution Center, but the customer did not respond to the assistance provided.
Poor communication and lack of ability to fix problems
Verified buyer
August 2, 2020 by Neil ( AR )
“I had talked to someone via the chat bubble on the website and was under the impression that I was ordering cutout vinal lettering. When I received my vinal it was on a big sheet with a big while background that doesn't match my vehicle. It looks tacky and I'm extremely disappointed. I was also told I would receive a call from a supervisor to find a solution and never received a call.”
signs.com tried to help this customer via the Shopper Approved Customer Resolution Center, but the customer did not respond to the assistance provided.
Quality great. Price not so good.
Verified buyer
June 4, 2020 by SS ( GA )
“The product is great. The vinyl, print and lamination. However, the price is a bit salty.”
signs.com tried to help this customer via the Shopper Approved Customer Resolution Center, but the customer did not respond to the assistance provided.
Confusing
Verified buyer
May 9, 2018 by Gregory ( NC )
“Graphics were good but the sign is not what I wanted, waste of money”

Questions and Answers

Viewing 1 - 10 of 54 questions
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Q:
Hello, I am creating several large designs to be applied/stick on 3 sides of a company dumpster (flat metal surfaces). The size I am looking to print is 44'' x 77". I am looking to order 28 total. Is this something you can do? Thank you!
Asked 2 months ago by Stephanie C.
A:

For spot graphics for your fleet, the smallest size our industrial printers can print is 6"x6". On the opposite end of the spectrum, the largest is 52"x400". Graphics that have both dimensions over 52" will need to be paneled. If you need help designing these, don't hesitate to contact us for our design services with a minimal cost. Our professional installation services also make installation of large graphics pain free. Thus, in working with one of our professional graphic designers we'll make sure you get exactly what you need despite the size restrictions of the material.

Q:
were can i get a simple graphic to put with my letters looking for a house with maybe mountains in the background not a picture
Asked 5 months ago by Roger H.
A:

We have a design service you may avail of! You may click the link below to fill out the form. After you fill out the design request for the product you are looking for, you will be taken to the cart and checkout to pay for the service. At this point, a professional designer will be assigned to your project and will reach out to work with you on your design. Once you approve the design, you will be taken to the cart to purchase the product. The fee you paid for the design service will go toward the price of your product and will be visible here. Remember, you have 30 days from design approval to purchase the product and receive the credit. 

https://www.signs.com/design-services

Q:
I have a honda odyssey van i want to wrap it with a advertisement for my company can yall make a graphic design that fits my van
Asked 7 months ago by Harold
A:

Of course! You may create your artwork using our free design tool or you may get help from our graphic designers for free! Just click the link below: 

 

https://www.signs.com/design-services/

Q:
Do you have a installer in Conway,Ar. for automotive wraps?
Asked 9 months ago by Chris R.
A:

I'm afraid we neither have nor are we associated with any installer for automotive wraps in Conway, Arkansas, or anywhere in the US. You may want to check the reviews online for the nearest services near you.

Q:
How much does it cost to wrap a 2010 Camaro half black half white
Asked 9 months ago by Twan R.
A:

In order for us to provide you with pricing for this potential project, we need your help in measuring the application location so we can get you a quote for this project. 

Please provide us with the full specifications of your potential order so we can get you a quote. You can submit a custom quote request here:

https://www.signs.com/contact/

Q:
How to remove
Asked a year ago by vivien R.
A:

Your lettering can be gently and slowly peeled away from the surface of your vehicle without damaging the paint. A sharp edge may be needed to get it started. If you're using a sharp edge, take care not to damage the surface paint while using it during removal.

For lettering that has been in place for an extended period, we recommend the use of a heat gun or other heat source to help remove the lettering. Gently and slowly peel away the lettering from the surface of your vehicle. Residual adhesive, if any, can be removed with a very mild cleaner, water, light scrubbing, or a paint-safe adhesive remover. In some cases, where the lettering has been in place for years, there is potential for the removal of the lettering to damage or remove the paint of the vehicle.

Q:
do yall install
Asked a year ago by eugene
A:

Unfortunately, we do not do the installation. Installation of the fleet decals is the same as the car decals. Please see the link for installation instructions found on the site. https://www.signs.com/how-to/#installation-and-care

Q:
What is fleet lettering?
Asked 2 years ago by Signs
A:

Fleet lettering is made from 2 mil (.002") cast vinyl with a solid color on front and an adhesive backing for application to a wide variety of surfaces including any type of commercial fleet or personal vehicle.

Q:
With fleet lettering, will all of my individual letters/design elements be placed on the same sheet of transfer tape?
Asked 2 years ago by Signs
A:

In most cases, the individual letters contained within your fleet lettering will be appropriately spaced and placed on a single sheet of transfer tape, making installation quick and simple. However, if your fleet lettering exceeds 48" (for colors black and white) or 24" (for all other colors) in both width and height, your lettering will be split and placed onto two sheets of transfer tape. You will also receive your fleet lettering in multiple sheets if you are using three or more different colors. In this case, each separate color will be grouped together on its own sheet.

Q:
Why can't fleet lettering have any printed elements such as gradients?
Asked 2 years ago by Signs
A:

Fleet lettering can not have printed elements such as photos or gradients since it is cut from a solid colored vinyl rather than printed like custom fleet graphics. If your design has any of these effects then you will need to select fleet graphics or contact us about our vinyl fleet.