Marketing Essentials

If you want to create more buzz around your business and expand your customer reach, getting recognition through the use of marketing materials is a great solution. When you want to promote your products and services, inform customers about upcoming events, or present your business in tradeshows and exhibits, relying on foot traffic or word-of-mouth referrals may not be enough.

To set up your business for success, you need to step up your marketing strategy and grab the opportunity to use different types resources – and that includes printing custom marketing materials. With the use of marketing materials, you can set your business apart from competitors and attract more customers into your establishment.

Marketing Materials and Its Benefits

Aside from advertising your business, using marketing materials also comes with other benefits. Here are some of them:

Creates brand awareness.

Since print marketing materials are something that customers can physically hold on to, it’s easier for them to be reminded of your brand. Whether it’s a sign displayed on a desk, on a wall, or in the form of a sticker, magnet, or brochure, print materials can help your customers easily find your contact information and associate a positive experience to your business.

They are portable and easy to set up.

Marketing materials are usually portable, compact, and easy to display. Products such as business cards, stickers, postcards, brochures, and rack cards are handy and easy to carry and distribute. On the other hand, marketing collaterals like foam boards, posters, falconboards, and promotional magnets can be easily propped up and displayed.

They are affordable.

Printing marketing materials are less expensive compared to other forms of advertising. Business owners can save when they order marketing collaterals in bulk since they won't have to restock their products often. This can help them save on shipping and production costs.

Boosts leads and sales.

Anyone would love to receive free items. In a study conducted by the Promotional Products Association International (PPAI), 83% of Americans like receiving promotional products. If you’re a business owner, having a memorable brand with help from promotional products or giveaways increases your chances of generating leads and sales.

How to Create Effective Marketing Materials

Use a well-designed logo that best reflects your business.

Investing in a good logo is important because it will serve as your brand’s identity for many years. To create a logo that best represents your business, hire an advertising agency or a graphic designer to come up with a professional design.

Create a simple and visually pleasing design.

Keep your marketing materials simple. Using complex designs can distract your customers from the message that you want to convey. Make sure that every element is easy to read and pleasing to look at.

Be consistent with sizes and formats.

Sticking to a standard size or format helps in storing and keeping the print marketing materials organized. In case clients have to look for your marketing materials in a meeting, this will make it easier for them to find it.

Plan your layout and use white space wisely.

Crowding text, images, and other elements in one area can make your marketing content look cluttered. Use white space as a break for your readers or to put emphasis on a specific element of the design.

Always provide a call to action.

Keep your audience engaged by providing a call to action statement. This can encourage them to reach out to your business and see what you have to offer.