Step and repeat banners are becoming the norm for event backdrops and photoshoots. Their signature repeating pattern designs add creativity with brand visibility while maintaining a polished and professional appearance that will look good in photos and videos. These banners highlight sponsors, businesses, or event organizers in photos, making their logos a crucial element. But how big should those logos be to achieve the perfect balance between visibility and aesthetics? This article explores the ideal logo sizes and shares some tips for spacing and resizing the banner patterns.

Standard Logo Sizes for Step and Repeat Banners

Finding the correct logo size is one of the most important decisions when designing a step-and-repeat banner. The standard range for logo size is usually between 6"- and 12"-wide and approximately 4’-tall. This size ensures the logo is prominent enough to be recognizable in photos while maintaining a polished and professional appearance.

The overall banner size and dimensions can also directly influence the size of the logos.

• 8' x 8' banners – Logos between 8"- and 10"-wide strike the right balance between visibility and proportionality.
• 10' x 10' or larger banners – Go for slightly larger logos, between 10" and 12"-wide, to maintain clarity and ensure your brand stands out.

You can also scale the logos proportionally for larger or smaller banner sizes. This keeps the design cohesive and ensures that logos neither dominate nor fade into the background.

Consistent Spacing Between Step and Repeat Logos

Uniform spacing between logos is also as crucial as determining their size. A general rule of thumb is to leave about one logo's width of space between each repetition. For example, if your logos are 8”-wide, the gap between them should also be 8”. This is also the same with vertical spaces, with the added rule that the pattern should have "checkers-style" alternating rows of logos.

This consistent spacing ensures a balanced, aesthetically pleasing pattern that looks manageable and sparse. It also prevents logos from cluttering with one another, enhancing their visibility and making the banner appear cohesive in photos.

Conclusion

The key to designing a step and repeat banner is striking the perfect balance between logo size, spacing, and banner dimensions. Sticking to typical logo sizes (6" to 12" wide and 4" tall) and maintaining uniform spacing ensures that logos are clear, legible, and visually appealing.

If you are ready to create your first step and repeat it for your event, hop on Signs.com and use our free templates to design your banner online. You may also request a consultation with our design team and get quotes and cashback when you order. Either way, your step and repeat will serve as a stunning backdrop that enhances your brand's visibility during high-profile events and trade shows.

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