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What are the Most Common Uses of Custom Flags?
Article Date: August 31, 2024Share this article
Custom flag banners, also known as custom flags, are cost-effective signs with a wide range of applications, from outdoor events and exhibitions to indoor trade shows and pop-up stores.
These large-format signs, which are made of weather- and fade-resistant polyester fabric, are typically used by business owners and organizations to amplify brand awareness and boost promotional campaigns.
Another notably benefit of flags is the added height, allowing them to stand out and cut through the visual noise. They also come in different types (or shapes), including rectangle, feather, angled, and teardrop flags.
In this article, we explore the most popular uses of custom flags. We also include the recommended flag type, ideal location, and design tips based on their purpose and usage.
1. Real Estate Open Houses
Real estate professionals use custom flag banners to attract potential buyers and entice them to check out open houses. They also use these tools to mark amenities like community gardens, pools, and covered parking areas.Recommended Flag Type: Teardrop Flag Banners and Rectangle Flag Banners
Ideal Location: Along the street and in front of the property
Design Tip: Include a welcoming message to encourage potential homebuyers to check out the property, i.e., “Welcome! AGENT INSIDE!”
You can also use flags to highlight the key features of a property. But instead of printing the usual “2 & 3 Bedrooms Available,” you can put “Pet-Friendly” and other unique selling points. Remember to add your contact information and branding elements (colors, logos, etc.) into the design.
2. Storefronts
Use flag banners to announce grand openings and new products and to promote sales and discounts.The ideal base options for outdoor storefront flags — especially in windy and high-foot traffic areas — are square metal base and cross base with a water bag.
Recommended Flag Type: Rectangle Flag Banners and Feather Flag Banners
Ideal Location: Place them in a grassy area in front of your store or right next to the entrance.
Design Tip: The flag’s design elements, from font and colors to graphics and messaging, should be consistent with your brand’s identity.
If you’re planning to announce sales promotions with custom flags, use a larger font size for the discount to entice consumers. Avoid incorporating too many graphics and text to ensure that they can understand your campaign’s message even with just a quick glance.
3. Pop-Up Stores
Flags are great promotional tools if you have a pop-up store. Use them to boost brand awareness and promote bestsellers, sales, seasonal specials, etc.For indoor pop-up markets, it’s ideal to use flags with a cross base, which has four foldable legs. However, a ground stake might be a better option for windy outdoor locations with compact soil.
The square metal base and the cross base with a water bag are also great for outdoor venues.
Recommended Flag Type: Rectangle Flag Banner, Feather Flag Banner, and Angled Flag Banner
Ideal Location: Right next to the temporary retail space or at the entrances of pop-up markets
Design Tip: Print on both sides of a flag if you need two different designs. Thanks to double-sided printing, you won’t have to bring two different flags when setting up your temporary retail space.
4. Streetside Advertising
Colorful custom flags are great for streetside advertising because they draw people’s attention and offer high visibility in public areas.These flags typically range from 9 ft. to 18 ft. in height, enough to cut through the visual noise.
Recommended Flag Type: Teardrop Flag Banner and Rectangle Flag Banner
Ideal Location: Nearby road intersections or high-traffic sidewalks (Make sure the flags are not too close to trees, poles, traffic lights, etc. Also, ask for permits before installing them or any other promotional tools in public places.)
Design Tip: Focus on one to two messages that are simple and straightforward. Use legible and large text combined with graphics that complement the message.
5. Car Dealerships
Auto dealers use banner flags to announce sales events, highlight certain car models, and promote specific financing offers e.g., cash-back deals, discounts for paying in full, and trade-in information.Auto dealers use banner flags to announce sales events, highlight certain car models, and promote specific financing offers e.g., cash-back deals, discounts for paying in full, and trade-in information.
Recommended Flag Type: Teardrop Flag Banner and Rectangle Flag Banner
Ideal Location: Grassy area in front of the dealership building or right next to the displayed vehicles
Design Tip: Although you should make the most of the flag’s size and shape, make sure you leave enough white space to create a sense of balance and ensure readability even at a great distance.
6. Festivals and Local Events
Businesses that sponsor festivals and other local events use custom flags to boost brand awareness and to add to the festive vibe. Ideally, these promotional tools are placed along walkways, at the entrances, and in VIP areas.Recommended Flag Type: Angled Flag Banner, Feather Flag Banner, and Rectangle Flag Banner
Ideal Location: Entrances, main stages, and walkways
Design Tip: Although your flag design should reflect your brand identity, it must still be consistent with the event’s theme. For example, you may want to use a colorful, creative flag for a fun sporting event, or a simpler one if you’re attending a local charity event.
7. Trade Shows and Conferences
Custom flags are great for promoting new products, announcing special offers, and boosting brand visibility. Additionally, their design should complement all the promotional materials in the trade show booth.Recommended Flag Type: Rectangle Flag Banner and Feather Flag Banner
Ideal Location: Entrances, next to booths, main stages
Design Tip: Many indoor trade shows have limitations on what you can use in your booth. Thus, ask the organizations beforehand about height limitations so you can design your flags accordingly.
8. Directional Signage
In outdoor events and temporary venues, organizers use flags to help attendees navigate around easily and to add a festive vibe at the same time. Ideally, they are placed in key locations, e.g., entrances, food vendors, main stages, restrooms, and VIP areas.Recommended Flag Type: Angled Flag Banner and Teardrop Flag Banner
Ideal Location: Near essential areas like entrances, exits, restrooms, stages, VIP areas, concessionaires, etc.
Design Tip: Use simple fonts to create legible text. Incorporate color contrast into your design, i.e., the text should be notably darker than the background, or vice versa.
If you want to add some images and other visual brand elements, do it in a non-intrusive way to ensure that the text remains the focal point.
Conclusion
If you’re looking for custom flag banners made of durable and weather-resistant fabric, Signs.com has got you covered. We use dye sublimation when printing flags to ensure vibrant and fade-resistant colors.We also offer free templates for different types of custom flags and a user-friendly online design tool to help you create attention-grabbing flags that are consistent with your brand and appropriate for your venue.
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