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Yard Signs: Your Secret Weapon to a Successful Marketing Campaign
Advertising comes in many forms. It could be done through radio ads, television, paid search, digital, and print media. Despite developments in technology and the many advertising options available to us now, they don’t always yield favorable results. For instance, traditional advertising media like TV and radio cost a lot of time and money and may still not guarantee that you’ll reach your target audience.
A great way to prevent this from happening is to use yard signs for your campaign. We'll learn more about yard signs, their benefits, uses, and how you can maximize them effectively in this article.
Why Use Yard Signs?
When it comes to promoting your business, yard signs may not be the first thing that comes to mind. However, yard signs have many benefits and they could be your small business’ secret weapon to a successful marketing campaign.
Eager to know more? Here are several reasons why yard signs are a tried-and-tested print solution in a digital world:
Affordable
Yard sign production costs less compared to other forms of traditional advertising. Radio and TV ads cost a lot of time and money to plan, produce, and edit. And after all that, you’d still have to pay for time slots to get them played on air. With yard signs, you can use free online design tools to create your own art and leave the rest to your printer.
Targets the Right Audience
Yard signs are perfect for local businesses looking to raise awareness in their community. Seeing one on your neighbor’s lawn is like looking at a 5-star review in real life! A small investment in yard signs can cover entire neighborhoods and drive foot traffic to your store.
Durable
Yard signs are made of corrugated plastic, so they are strong enough to endure the outdoors but are light enough to be installed as indoor displays. With proper use and no exposure to extreme weather conditions, yard signs can last outdoors for two years or more.
Versatile
From the location to the message, yard signs are extremely versatile. They’re easy to install so you don’t waste time setting them up or moving them to another spot. They can also be customized with any message for any industry.
Ways to Maximize Yard Signs Effectively
Use the following code to publish on your website.
Keeping your message clear and concise is one of the most helpful tips when it comes to yard sign marketing. Your message should be short, simple, and readable. Highlight unique selling points and make sure to also include important information like your business name, contact information, and a catchy call-to-action.
Choose a strategic location. Do your research and display your yard sign in areas with high foot traffic, so that your target audience can easily spot them. Don’t forget to check the local and state regulations to ensure that you’re not breaking any laws.
Start partnerships. Collaborate with other businesses that complement your products and services. Some business owners might agree to display your signs in their space in exchange for a deal that also benefits their business.
Establish memorable branding. Stay consistent with your brand identity by incorporating your logo, tagline, colors, and other design elements when designing your yard sign. This will help increase brand recognition and it builds trust among your customers, too.
Track engagement and analyze results. Measure the effectiveness of your campaign by adding website URLs, social media handles, discount codes, or phone numbers. As you track customer engagement, you will learn the challenges your business is facing and can overcome, which of your yard sign efforts generated sales, and figure out the areas that need improvement.
Maintain your yard signs. Ensure that your yard signs are upright, visible, and undamaged by conducting regular inspections. If needed, remove your signs especially if your permit has expired to avoid clutter and penalties.
Conclusion
Yard signs are one of the most effective marketing tools that you can use for your business. They come with many benefits, and they can widen your reach within your neighborhood without breaking the bank. To maximize your return on investment, keep evaluating the performance of your signs and experiment with different messages, designs, or placements based on the results of your observation.
Need help with yard signs? Choose Signs.com for all your custom printing needs. We'll help you promote your business through our selection of premium-quality signs.
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Discover more about yard sign marketing in these articles:
Learn about the basics of yard signs, how to properly install them and more at Yard Signs FAQ Part 1 – Signage 101
Questions about yard signs? Find the answers that you seek in Your Ultimate Guide to Yard Sign Printing
What type of yard sign should you choose for your campaign? Read more about them at Types of Yard Signs and the Most Popular Ones
How do you increase your yard sign’s visibility? This article on How to Design and Choose the Perfect Yard Sign Size will show you how.
Finding the right size for yard sign can be daunting. Let this quick guide on yard sign sizes help you. Signage 101: Yard Sign Sizes
What is a typical yard sign made of? Read more onThe Basics of Corrugated Plastic Yard Signs – Signage 101.